There is no return on investment for pride. Yet, we are often motivated by pride. Why?
It is illogical whichever way we look at it; either you empower pride to preclude you from pursuing something you want; you ignore someone you are attracted to, or you empower pride to preclude you from pursuing something you need; you don’t take a job you consider below you even though you need the money.
Pride should get an emboldened mention in your obituary. Survived by….pride and... Because it is only in death that your memory is able to fully acknowledge the potency of something which hijacked all the accomplishments that could have been written instead.